Category Archives: Creative Commons

Licensing Options When You’re Giving Away Books

CcOr, promotional sharing, licensing your way to more readers, and other well-trodden paths that nevertheless may get you where you want to go.

I’m only here for readers—for the most part.  Of course there’s always a part of me that’s writing for myself.  (If you’re not in love with your own work—at least a little—then how can you expect others to fall for it?  That’s fall for it in a good way).  I love to get into stories, love to create characters and worlds, and writing a story is as exciting to me as reading one.  But without the ability to share my work—without readers—it suddenly becomes much less exciting. One thing I will not do is write books that collect dust for more than a year or two, or let a published book or short story fade away, especially if I have all the rights back.

Rights and sharing are very important to me.  The works I create are mine—the books, the short stories, the paintings and sketches.  I created them, and I do sell them—ebooks, limited edition illustrations, and occasionally the rights to art and stories.

I also share quite a bit of the work I create.  I have a blog and web site full of it (http://theophrast.us  and http://SaltwaterWitch.com ).  Years full of it. I have a couple hundred pages of the Saltwater Witch graphic novel live on my site, and have published it online since 2008.  I have free mobile apps, art tutorials, writing observations.  Some of it I am sharing with all rights reserved, mainly because I want people to come back to my site.  Sometimes it’s because I don’t want them to use it without my approval (and that’s usually because I’m not done with it yet.  Works in evolution can be like bread dough rising, where the baker hasn’t decided if it’s going to become dinner rolls or sourdough pizza).

When I want to share my writing or art I post it, and when I want readers to share my work I use Creative Commons licensing.  I have a variety of work, including art, novels, and short stories licensed under several different Creative Commons licenses.

I love Creative Commons.  I love the idea of a free and uncomplicated method for stamping my creative work with clear, easy to understand, and explicit terms of use.  Creative Commons is a way to tell everyone in the world what can or cannot be done with my books and art. 

So much of the copyright world is not clear—by nature, by design, legal erosion, through cultural or technological change, or even ignorance.  Licensing is complex, there’s no denying it.  I have friends who are lawyers—even copyright attorneys, but I’m not one.  Even so Creative Commons allows me to be comfortable managing my own rights.  CC allows me to offer my work to the world without fear of contractual misunderstandings.  It allows others to re-use my work without wading through legal thickets and murky restrictions.  Most importantly Creative Commons allows me to promote my creative work by sharing it with the world. It works for me, and it clearly works for millions of other creators.

The question is why do I think it works? Because it means more books in the hands of readers.  This has worked for me and may work for you.  

I’ll give you some real numbers in a bit, but I want to take a quick look at my motives for releasing work under one of the Creative Commons licenses.   I don’t think there’s anything new here, but I’ll walk through it.  As part of the process of writing this article I went back through some of Cory Doctorow’s essays and posts around the web, in Locus, and other mags—on the subject of why, and I saw the recurring idea of using CC to expand reach beyond the channels already supplied by established print publishing, whether big six, indie, or anywhere in between.  For example, when Little Brother was released in hardcover by Tor, Cory also released the full text of the book on his web site (http://craphound.com) in several formats (txt, html, pdf) under a Creative Commons license, which allowed his fans and fellow creators to reformat the book, translate it, build on it, create new book covers, make derivative works (e.g. movies) under similar licensing arrangements—attribution, non-commercial, share-alike.

But is this true for the new “indies”, the self-publishers, those DIY authors who are taking on most or all of the roles beyond the actual writing of the book?  I think it is.  Can today’s authors use Creative Commons licensing as a promotional tool? I think we can.  When I say things like I’m only in this for the readers, I’m talking about extending the awareness of me as an author and my books as something science fiction, thriller, and fantasy readers might like to read.  Making money off my work is certainly a good thing, and all creators should expect to be paid in some way for their work.  How we are paid can depend on circumstance, newness in the market, fanbase, access to sales channels, and many other factors.  Recognition is a high value for me.  Just getting onto the book shelves, devices, e-libraries of readers is important.  

Creative Commons licensing as a promotional tool works for me.  It’s one tool in the toolbox, along with turning off DRM, going to SF conventions, using Amazon’s KDP Select features, participating in ebook and indie pub forums, posting to my web site, entering art shows, offering my books in as many channels as I can reasonably get into, offering my books in as many formats as I can reasonably manage.

The established sellers are just as valuable. Amazon does a fair amount promotion for KDP authors, unlike the current state of things at Barnes & Noble and Apple’s iBooks store.  My impression of Apple is that, being a solid, powerful, latecomer to the ebook party, they are still progressing rapidly, adding features, and already offer pricing aspects (free, timed sales campaigns) and territorial reach beyond anyone else.  My impression of Barnes & Noble is that they are trying very hard to do everything they can to push the books coming through PubIt into a second or third class position behind print books and the ebooks from the big six publishers—sort of a literary caste system.  “Indie” ebooks aren’t categorized as any old books but are specifically separated out as “pubit”, unlike say The Hunger Games, which B&N appears to grant a higher status.  Not that this is necessarily a bad thing.  For Barnes and the author, it’s the typical balance of the hand that feeds you on one side and looking a gift horse in the mouth on the other. I certainly wouldn’t cut off any channel to readers because they don’t seem to care about a nobody author like me.  I just wanted to point out that my experience with B&N and Apple is that you have to do far more in outside promotion if you want to do well there, while Amazon appears to do more for authors without a big pub contract.

What does doing well mean?  For me, it means that I’m selling 400 – 500 books per month.  I had rights revert on my first novel Seaborn early last year, and toward the end of March I released it along with the other two books in the Seaborn Trilogy, Saltwater Witch and Sea Throne. Over the course of the next nine months of 2011 I released a book per month—either a novel, graphic novel chapter, or short story collection.  Some of them had been published before, some of them hadn’t.  Sales since April gradually increased and I ended 2011 selling more than 4,200 books, mostly through Amazon.com and Amazon.uk, but I also did quite well at Barnes & Noble and Apple’s iBooks store.  So, what does doing well mean?  The answer for me is forty-two…hundred.

What does doing well mean in regard to Creative Commons?  Here’s my own experience: I released my SF thriller Nanowhere under a Creative Commons license in the spring of 2006, downloadable and sharable from my web site. I had hundreds of downloads, which is all I could have asked for. Cory Doctorow was nice enough to blog about it on BoingBoing, and things really took off. I stopped keeping track after 10,000 downloads.

I was good with hundreds because that’s better than zero.  I’m even better with thousands.  And what does all of this add up to? People finding my books who may like them and come back for more.  Like I said, that’s pretty much why I’m here.

But wait, there’s more…

If you’re ready to choose a Creative Commons license for one of your creative works here’s the CC home, http://creativecommons.org.  Click the Choose a License button.

If you’re new to CC I want to point you to the very thorough and helpful Creative Commons FAQ here: http://wiki.creativecommons.org/FAQ –especially the section for licensors (the rightsholder or those authorized to license a creative work).

You really should check out the FAQ, but here are four points I think anyone looking into Creative Commons licensing should understand:

1. You have to own the rights to the work and have the authorization to apply a Creative Commons license to it.  You might think those mean the same thing, but some countries have statutory licensing restrictions on works created by their own citizens, while others have voluntary membership in collective licensing which may contain some level of exclusivity. See the point on collecting agencies in the FAQ to see if this applies to you.

2. Creative Commons licenses are non-revocable, which means once you publish a work under a CC license and release it to the world you cannot take the license back from the copies already shared or used.  You can certainly remove the links and copies from your web site, but the copies you shared with the world under the CC license you specified will remain with those copies.   Again, this may seem obvious.  You can’t allow someone to use your creative work—possibly in their own work—and then take it back when you feel like it.  I think the main concern here is commercial use.  My answer to this is if you’re really worried about someone else profiting off your work, then specify non-commercial use and even share-alike, which means that anyone using your work can only share it under the same licensing terms you’ve placed on your own work.

3. There’s helpful code behind the Creative Commons image.  When you generate a license at creativecommons.org you will get a block of HTML with links back to the license terms and other clearly defined rules for use, but you will also get details in that block of HTML—“machine readable” details, which means there are standard codes and definitions that search engines like Google can identify and present to users. This helps everyone find your stuff.

4. And finally you should be explicit about what you mean by the Creative Commons license you apply to your work.  Tell your readers, your fans, and the world the rules, and even better let them know what you would like to see—new formats, an audio version, illustrations to go along with your story, anything. It doesn’t mean it’s going to happen, but you should make things clear.  It might give someone a good idea.

Here’s an example for my book Nanowhere:

This edition of Nanowhere, including the cover art and illustrations, is licensed under a Creative Commons Attribution-Noncommercial-ShareAlike license, which means you can share it, remix it (for example, you can reformat it or translate it), and you can share the works you make from this one, but you cannot make money from the things you do with Nanowhere, and everything you derive from it has to be sharable and usable in a non-commercial way that observes everything that’s allowed or not allowed under this license.  Details on this Creative Commons license here: http://creativecommons.org/licenses/by-nc-sa/3.0

Go create something!

Creative Commons License
"Licensing Options When You’re Giving Away Books" by Chris Howard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Based on a work at theophrast.us. Permissions beyond the scope of this license may be available at chrishoward.author@gmail.com.

Nanowhere with a Creative Commons License

I originally released Nanowhere under a Creative Commons license in the spring of 2006, and it was on the Lykeion Books site, downloadable and sharable for several years. Cory Doctorow was nice enough to blog about it on BoingBoing, and things really took off. I stopped keeping track after 10,000 downloads.  I pulled the book in 2009, intending to do a quick edit and rewrite, which I didn't end up finishing until the middle of last year.  Anyway, it's done and back up under an updated CC license–basically the latest version of the CC 2.5 license with which I released the first edition of Nanowhere.  If you're interested in reading it on your Kindle, nook, iPad, Fire, Reader, etc., it's also available for .99c at Amazon, B&N, and other places–see links below.  I have two official formats, ePub and Mobi.  If you convert it to something else, please let me know, and I'll post it!

This edition of Nanowhere, including the cover art and illustrations, is licensed under a Creative Commons Attribution-Noncommercial-ShareAlike license, which means you can share it, remix it (for example, you can reformat it or translate it), and you can share the works you make from this one, but you cannot make money from the things you do with Nanowhere, and everything you derive from it has to be sharable and usable in a non-commercial way that observes everything that’s allowed or not allowed under this license.

If you're new to Nanowhere, see the description below.

Nanowhere
Amazon.com | Amazon.uk | Amazon.de | Amazon.fr
Barnes & Noble
Apple iBooks

Print
Amazon.com |  CreateSpace

Download
ePub  |  Mobi  (More formats soon!)

Nanowhere… it's a love story with all the usual elements: rogue soldiers, computer hacking, tyranny, cryptography, hit-men with an affinity for rolled adhesives, rebellious skateboarders, and sentient billion-node self-organizing nanotech ghosts.

Here's a clip of Cory Doctorow's kind words on Boing Boing:

Chris Howard has released an…interesting and well-written…sf thriller called Nanowhere along with a bunch of supplementary materials that purports to be the lab notes and publications of one of the book's characters …

Alexander Shoaler and Kaffia Lang grow up in the years following a second civil war in America.  Dr. Straff, the nanotech visionary hides from justice in a small New Hampshire town.  He's universally reviled for rising to importance with the prior regime…

 

When Americans thought of Dr. Ernest Straff, they thought of bodies stacked next to dumpsters in alleyways and technicians draining corpses into blood-type bags and selling it off to high-bidders.

 

Dr. Straff has made recent technological breakthroughs, and there are some who have not forgotten old debts or see the restoration of their former power in the new technology the old doctor has developed.

 

Follow Alex's struggle to save Kaffia's life, dodging death squads, and negotiating with the sadistic Chairman of the Rost Institute for the release of one of the worst of the prior regime's mass-murderers.

 

I wrote Nanowhere for the young adult fiction market, which means the torture consists of various methods of bone breaking without getting into the truly revolting stuff.  (Just kidding.  Some of it is revolting).

 

Creative Commons License

Details on this Creative Commons license here: http://creativecommons.org/licenses/by-nc-sa/3.0 Nanowhere by Chris Howard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Based on a work at http://www.saltwaterwitch.com/#nanowhere. Permissions beyond the scope of this license may be available at http://www.saltwaterwitch.com/permissions.

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Does FREE work?

To narrow that down a bit, does the posting of stories, novels, and art for free downloading, reading, viewing, and even sharing, make any difference in print book sales, in attracting more traffic to an author's or illustrator's blog, in doing anything to help that artist's career?

I give away a lot.  I have a whole blog dedicated to some of my Creative Commons licensed content.  I post my art regularly here on theophrast.us, on Flickr, deviantArt, and other art forums and presentation sites.  I posted an SF novel Nanowhere almost four years ago under Creative Commons license.  I post 3 to 5 panels for my web comic Saltwater Witch every week. 

Free, all of it.  Free to download, to read, to share, some of it out there for years. 

Does it work, giving all of this away if you're just starting out?  (I know it works if you're an established author, celeb, marketing guru, so I don't need the Doctorow, Scalzi, Anderson, Godin, etc. cases). 

I'm curious to hear what other writers, illustrators, and readers think.  Maybe you can guess what I think by what's on my blog or the Saltwater Witch site.  I'm considering posting my entire novel Seaborn, which came out last July.  And I'm wondering about the effectiveness of free.  I completely get Tim O'Reilly's aphorism that the problem isn't piracy, it's obscurity.  Maybe my real question is does giving things away solve that problem?

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ChrisCommons
Saltwater Witch Web Comic.

UGCX show day one

Packed panels, great speakers, this has really turned out to be an interesting and fun con, and we're already making plans to attend and even get on a couple panels in October when UGCX is out in Boston.  Day one keynoters were the founder/CEO and COO of iStockphoto talking about what it takes to start, operate, be successful in the social media world, six sort of cute–but important–factors: passion is the glue, innovation is imperative, communication counts triple, outsource to the crowd, IT is it, flexible focus is the foundation. 

I dashed between panels and hanging out at the Ozmo kiosk answering questions–and we got a lot.  I didn't look up that often, but we seemed as busy or busier than anyone else.  UGC licensing, it's HOT!

Looking forward to Guy Kawasaki's keynote this morning!

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Off to the UGCX show in San Jose

I'm heading out the west coast in a couple hours, spending a few days in SJ, mostly at the convention center for the User Generated Content con and expo.  Stop by if you're in the area!

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In Creative Commons news!

Ozmologo1

How cool is that?  The service I’ve spent the last year designing and developing–Ozmo–has a nice big post on the creative commons blog along with a description and links to the genius behind the Ozmo video, Ryan Junell.

http://creativecommons.org/weblog/entry/10832

Ozmo provides commercial licensing services for bloggers, photographers, illustrators, anyone with online content.  We’re out the door with support for text and image licensing, and we’ll be following up with video and audio (music, podcast).  We play well with Creative Commons, using CC+, so you can create a CC license along with your Ozmo license.

More: www.ozmo.com
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Out in SF

I’m out in the Bay Area on business, talking to Creative Commons, Six Apart, and a couple other companies and orgs about commercial licensing of blogs, images, video, etc.   I love San Francisco.  Checked into the Hotel Nikko late Monday and the manager upgraded me to an Imprial Suite.  How cool is that?  Even cooler than you might think.  A room on the 22nd floor–special key access, great view, it’s own audio system (along with the giant plasma display), another TV in the mirror in the bathroom–and the bathroom had this giant glass shower and a separate bathtub. I felt very…imperial.  Totally recommend the Nikko if you need to stay in SF–which I truly hope you have to at some point.

Category: Cool, Creative Commons

ChrisCommons

Cc
I kicked off something I’ve wanted to do for a while.  A page linking to everything I have that’s Creative Commons Licensed.  Check it out here:  ChrisCommons

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Even better link to it!

The full URL is: http://the0phrastus.typepad.com/chriscommons/

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